I'm still around

I'm still around. I'm just not blogging at the moment. Unless ranting counts. I hope to join the blogosphere again in the near future. Right now, it's all I can do to keep my head above the daily grind. I'll be back when I have the time and energy to actually think about something before saying it.

Use Visuals to Communicate Faster

We would all like to think that our websites (or blogs) have such compelling information that visitors will take the time to browse and read our articles. The brutal truth is that visitors spend 30 seconds or less scanning a webpage. If they can't find what they are looking for, they leave the page. Photos, or other visuals, can be a very effective way to catch and hold visitor attention.

Studies strongly indicate that the same message can be communicated faster by using visuals. Visuals also enhance retention and increase understanding. People retain visual images far longer than the written, or spoken word. If the information is of a complex nature, it may be necessary to communicate visually as well as verbally to even be understood. The visual must contain sufficient, accurate information, but too much information can be confusing or tiring. Remember, it is important to communicate your message to the audience as quickly as possible.

When choosing a visual image ask these questions:
• Is it relevant?
• Does it add information and/or reinforce written content?
• Does it illustrate a single subject?
• Is it clear and easy to understand?

Web Design is problem-solving

Web design is an analytical and disciplined form if problem solving. The goal of Web product design is to define the sites entire function, as well as its form. Within all the disciplines involved in bringing a Web product to life, design is what speaks to consumers. Great design is communication that speaks clearly to potential consumers - from the site's interface and information architecture to the advertisements that promote the site.

A website needs a clear message. It needs personality. Many sites "designed by committee" lack power. They are trying to say too many things to to many people. A good design speaks with a single voice. It answers the questions: What is this product? How do I use it? Why should I care? A strong design lead can visualize a product's personality; they can describe it, and they can translate it into product specifications and requirements.