Web Design is problem-solving

Web design is an analytical and disciplined form if problem solving. The goal of Web product design is to define the sites entire function, as well as its form. Within all the disciplines involved in bringing a Web product to life, design is what speaks to consumers. Great design is communication that speaks clearly to potential consumers - from the site's interface and information architecture to the advertisements that promote the site.

A website needs a clear message. It needs personality. Many sites "designed by committee" lack power. They are trying to say too many things to to many people. A good design speaks with a single voice. It answers the questions: What is this product? How do I use it? Why should I care? A strong design lead can visualize a product's personality; they can describe it, and they can translate it into product specifications and requirements.