Communication, whether it is visual patterns, written form, or auditory rhythms, is design. Some design principles apply to all mediums. Let's explore a few basic design principles by asking some simple questions.
1. Who is your audience?
All communication must be designed for the specific audience for which it is intended.
2. What is your purpose?
You must understand what message you are trying to communicate, and how you want your audience to feel. Once you know your purpose, then you can start creating content, and developing a hierarchy of information so your audience understands the intent of your message.
