We would all like to think that our websites (or blogs) have such compelling information that visitors will take the time to browse and read our articles. The brutal truth is that visitors spend 30 seconds or less scanning a webpage. If they can't find what they are looking for, they leave the page. Photos, or other visuals, can be a very effective way to catch and hold visitor attention.
Studies strongly indicate that the same message can be communicated faster by using visuals. Visuals also enhance retention and increase understanding. People retain visual images far longer than the written, or spoken word. If the information is of a complex nature, it may be necessary to communicate visually as well as verbally to even be understood. The visual must contain sufficient, accurate information, but too much information can be confusing or tiring. Remember, it is important to communicate your message to the audience as quickly as possible.
When choosing a visual image ask these questions:
• Is it relevant?
• Does it add information and/or reinforce written content?
• Does it illustrate a single subject?
• Is it clear and easy to understand?
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